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Which you can use to collect leads for your offers....
A deadly, often NECESSARY advertising combination....
In these quiet days during lockdown we look back over the year gone and assess what worked and what didn't.
What marketing campaigns and tools worked best for the businesses we partners with and ran ads for......
Then as always I like to take my learnings and pass it on to business owners who find such advice useful.
Here's 5 important things we learned.
In our FREE new report we uncovers the best marketing tools (both free & paid) that won the most new clients in the past 24 months for Hair & Beauty businesses.....
To compile an accurate list we have:
1. Combed over the figures from the extensive marketing campaigns we've run for our salon partners in multiple countries
2. Looked closely at what worked best in marketing our own businesses
3. Considered the feedback we've received from the hundreds of consultations with salon owners, on what in-house methods have worked for them and what hasn't
Order your copy here https://salonrevenuegrowth.clickfunnels.com/optinaxpoqxyx
For full information with in-detail written content, please visit our Blog page 3 Free Marketing Tools you should be using when your salon re-opens
How to create successful, mass client-winning Facebook Ads.
Check out our latest blog for full text.
Whilst the majority of our members are salons or skin clinics, we do work in other industries as well. Notibly fitness businesses.
Fitfifteen provides short, sharp workouts (15mins or less) to mums or ladies with busy lives who struggle to cram in gym visits.
Being a mum or 2 young boys herself, Becky knows her target audience to a tee, and this understanding and compassion shines through in everything Fitfifteen does.
When Becky came to us, she was looking for ideas on growing her membership. We agreed a free 1 month trial was the way to go, and during that free month give her new members so much added value, most would happily become paying members!
Becky is now in the process of creating a postnatal exercise package specifically for new mums. Can't wait to launch and assist in bringing in a whole new customer base
Here's Becky from Fitfifteen saying a few kind words.
With many companies confirming their staff will work from home for the rest of the year, finding new ways to attract customers will be crucial for some...
For our salon member in Cork Ireland.
Promoting a €95 hairdressing offer to local business staff.
How to boost revenue DURING LOCKDOWN and win new clients for January - 4 steps to selling your own Christmas eVouchers
If you had to guess, what do you feel gives you the best return on every $$$$ you spend on marketing?
Google PPC Ads? How about Facebook or Instagram Ads (inc boosting posts)? Email? SEO maybe?
There have been multiple studies on this, with these options plus a few more such as banner ads.
The winner is unanimous, smashing all the other options out of the park.
It's about building lists that you OWN, which you can then market to for FREE.
Want last-minute bookings? Utilise the attention-grabbing powers of Facebook Live....
Some of the worlds best universities are giving away FREE online courses. With this lockdown madness, now is a time for personal growth and planning for the BOOM when we start trading again!
Check out this vid for details on how to access those online courses.
I'm hearing a lot of contrasting opinions on what salon owners should do when they eventually re-open, once things get back to relative normality.
Will they need to discount to get most of their clients back, due to the inevitable recession coming?
Or will the government payouts to people mean it's not necessary?
Here are my thoughts and advice in this vid.
And click here for a FREE Social Media Marketing Course. Educate and grow during lockdown people!
How to FLOOD YOUR SALON With Profitable New Clients Using Google Ads, Part 1:
Here we break down the step by step process to create super-successful, client winning Google Ad campaigns. Which is the topic of our FREE new eBook coming very soon.
There are troubled times ahead. So as promised, we're giving you our secret 6-step Google ads formula that gets ANY SALON booked up with new clients.
We're even giving you tutorial videos for each step.
All......for.......free. Our gift to you, to hopefully help you replenish any lost bookings you might encounter in the coming months.
Grab your free copy here:
Friend, there are bumpy times ahead. I'm sure you'll agree. I sincerely hope your business is not affected by the inevitable downturn, but many will be. Particularly those with big teams.
So after the initial stampede when you re-open your doors....are you prepared for potential lost bookings and how to replenish them?
Did you know on average the 1st ranking business gets a whooping 38% of all the clicks.
In other words 38% of organic (not paid ads) visitor clicks for something on Google are on the highest ranked business.
Second highest gets around 18.5%. Third downwards fight for the rest.
If you're not ranked 1st or 2nd for those main keywords, think of all those potential customers visiting your site if you were.
So whats the one thing you can add to your homepage to become 53 x more likely to rank highly, hopefully getting to that 1st or 2nd spot?
Tune in and find out :)
And swamp our latest member with more new clients than they know what to do with...
For our latest member of the Ultimate Digital Ad Strategy....
Need persuading on how valuable strong Google Reviews are? Listen to this...
Reached out to your local corporates with a discount..... only to find it gets no takers.
Here's how to find the right people in your towns largest organisations, properly reach out to them AND get their staff booking with you...
How to create Google and Facebook Ads THAT WORK in gaining you great new clients for a profit.
That's what we'll be providing in our FREE new eBook coming very soon :)
How to maximise December sales and new year clients!
How to take cold traffic (poeple who no nothing about your salon) and convert them to BOILING HOT excited new customers!
£750 new revenue from a £140 ad spend in the first 2 weeks of our Ultimate Digital Ad Strategy
Salon ads that get the most attention....use your most extreme coloiur models and photo shoots
Chapter 12 of The Killer Guide To Salon Success: People are irrationally drawn to FREE stuff and the word FREE in advertising. (Read the book Predictably Irrational by Dan Ariely, he provides some fascinating tests to prove this).
Next time you advertise: add something FREE with the promotion....
Or offer a FREE little touch or FREE product when clients upgrade or buy a certain service you want to push....
.....and utilise this irrationality!
Powerful lessons....from a car repairs garage. And why Great Customer Care + Social Proof is a winning combination.
Behind word-of-mouth, Social Proof is THE BIGGEST influencer in people's booking decisions nowadays. So run an incentive and collect 5-Star Google Reviews fast!
The best average star rating by AT LEAST 100 reviewers guarantees many potential customers book WITH YOU and not your competition.
Want to attract more customers from your advertising? Here's a sure-fire way to achieve this....
Can you guess what gets expert marketers the best ROI for every $1 they spend?
In renowned digital marketer Sabri Suby's book Sell Like Crazy he reveals what return he gets from advertising on Google, Facebook & Instagram, Banner Ads, Email, Catalogues, SEO and Mobile Marketing.....
The winner is waaaaaaaay out in front.....can you guess what it is? I bet you can't.....
This is a big lesson on what platforms are sexy...and what ACTUALLY WORKS.
The great thing about Facebook Live is whilst you are live streaming; every one of your Business’ Facebook page followers (same as likes for a business page) will either receive a notification that you are live, or your live video will appear at the top of their news feed.
Your followers can then engage, tag people, share you video etc….creating free, instant advertising for you AND growing your Facebook followers!
Do you offer a corporate discount to the largest employerrs in your town? Disappointed with the lack of uptake?
That's because all your competition are doing the same thing! And company intranet systems that list staff discounts are often totally ignored.
Want a great industry to target? Try reaching out to your local schools. Teachers make great customers for Salons & Skin Clinics.
Just make sure it's a better offer than 20% off!
View the full info by ordering your FREE eBook "3 Quick Ways To Boost Your Salon Or Spa's Revenue"
The world is full of excellent hairdressers and therapists, so how do you stand out? Little extra touches to your services can separate you from your competition and help keep clients coming back.
*If you're a Hair Salon, you should be giving each client an extra 10mins Head Massage before you starting Cutting or Colouring their hair
*If you're a Beauty Spa, try an extra 10mins Hand Massage before any Nail or Facial Treatment.
These little extras cost you nothing, make your client feel looked after and they won't go unnoticed. A great way to increase your percentage of 1st time customers re-booking with you.
You have free walking, talking word-of-mouth ad campaigns come through your doors every day. They're called your customers. Never forget word of mouth is the best form of advertising. It can also be the most damaging.
We teach salons how to run their own Company-Staff-Marketing Campaigns where they reach out to local companies with a new-client offer.
Often what happens is one person in an office might buy....then tell all her colleagues about her first experience. If that first experience is positive, more staff follow and the salon ges more new customers....
....if her first experience is bad....no one else in her office joins.
ALWAYS treat each new customer that walks through your doors as walking, talking ad campaigns for your business
Send booking reminders to yout clients buy text? Here's a quick way to put more cash in the till of your Salon or Spa; using an Add-On Offer exclusively for your bookings each day
Take a short, cheap, easy-to-add extra service, discount it by 50% and offer it ONLY to your bookings that day